The California Attorney General estimates compliance costs could reach $55 billion.
The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just for California companies; it has national reach. Formal enforcement begins on July 1, despite COVID-19. There’s still confusion about its application and compliance.
In addition to Greg, the guests will include:
- Lisa Rapp, VP Data Ethics, LiveRamp
- Abby Matchett, Enterprise Analytics Lead, Bounteous
- Katelyn Ringrose, attorney, Future of Privacy Forum
The discussion will go beyond CCPA and cover the state of digital privacy, as well as a new California 2020 November ballot initiative that would make CCPA tougher and more like Europe’s GDPR. If you’re a digital marketer you can’t afford to miss this. Plus, the guests will take on your most challenging questions.
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