Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. In my last post, I shared how UGC (User Generated Content) helped my…
“There is a competition for developers just like there is a competition for customers,” said Apple CEO Tim Cook at today’s big tech congressional hearing. “With the competition for developers, they could write their apps for Android or Windows or Xbox or PlayStation. It…
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually…
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and difficult choices you’ll make when managing an SEM…
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help…
This is the second big shake up for Google’s commerce efforts this year. Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the…
Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the…
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…
For brands selling on Amazon, it’s a no-brainer, but Merkle’s Danielle Waller suggests plenty of opportunities in other verticals. When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead…
Israeli security firm Check Point has worked with Zoom to fix an issue with Zoom vanity URLs. Vanity URLs give companies a way to add their branding to their Zoom URLs. Companies could even add a customized website to the…
