As people all over the world are locked down or under stay-at-home orders, the mobile app market is booming as people look for things to do and ways to stay connected. According to data released by App Annie, mobile apps saw…
Month: June 2020
Majority of Users Don’t Change Passwords After Data Breach
A new study has found the vast majority of users fail to change their passwords after being notified their data was impacted by a security breach. Virtually everyone has received an email from a credit agency, or a company whose…
Bing Ads now offers the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process. Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep…
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential. Paid Media Director at Red Ventures, Sean Murphy, spoke at the SMX West session, “The Text…
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands. Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining…
Decode the science of SEO- Live webinar Tuesday!
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much…
Apple Releases macOS 10.15.5 With Battery Health Feature
Apple has released macOS 10.15.5 with a new feature that should help maximize the lifespan of MacBook batteries. Like all lithium-ion batteries, the batteries in Apple’s notebooks age and gradually deteriorate over time. The older a battery is, the less…
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I…
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers. Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest…
Senator Hawley Questions Google CEO Over China Censorship
YouTube is in hot water over claims it engaged in censorship on behalf of the Chinese government. In a letter to Google and Alphabet CEO Sundar Pichai, Senator Josh Hawley asked for an explanation about the alleged censorship. YouTube has…