Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to…
Year: 2020
Amazon Delivers 1.5 Billion Products During Holiday Season
Amazon has reported a record-breaking holiday season, shipping some 1.5 billion products. Consumer purchasing has underwent major transformation as a result of the pandemic. Record numbers of individuals turned to online shopping to avoid crowds and practice social distancing. Amazon was…
GM May Build More Hummer EVs Due to Overwhelming Response
GM appears to have a hit on its hands with the Edition 1 of the Hummer EV pickup truck, and may build more to meet demand. GM acquired the Hummer brand from the original military Humvee maker, AM General. GM…
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the…
Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it’s delivering. Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s…
WhatsApp Now Features Disappearing Messages
WhatsApp has begun rolling out disappearing messages, taking a page from Snapchat and other services. WhatsApp is one of the most popular forms of communication around the world, with the company recently announcing it is delivering over 100 billion messages a day.…
TV and Broadband Providers Must Stop Charging Bogus Rental Fees
A law prohibiting TV and broadband providers from charging a rental fee for equipment the customer owns is going into effect Sunday. TV and broadband providers are among the most hated industries in America. Both industries are notorious for offering…
Google releases Google Ads Editor v1.5
This update brings new tools for ad strength, support for additional recommendations, and image extensions. Barry Schwartz on December 16, 2020 at 4:22 pm MORE Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for…
Google Now Facing Third Suit, As 30 State Sue Over ‘Illegal Monopoly’
Google is being sued by 30 states, as the company faces its third lawsuit over abusing its monopoly in search and online advertising. Google is already facing lawsuits by the Department of Justice (DOJ), as well as a coalition of…
Amazon Will Provide Free Cloud Training to 29 Million
Amazon has announced it will provide free cloud training to some 29 million people around the world by 2025. Amazon’s AWS is the leading cloud platform, with 31% of the market. In spite of its lead, Microsoft, Google, Oracle and IBM…