The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal…
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant…
The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth…
In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a…
“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all…
While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused…
The enhancements focus on reliability, speed and parity. Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in…
In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such…
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d…
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now…
