The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every…
Year: 2019
Starsky Robotics Launching Fully Autonomous Long-Haul Trucks in Florida
“We are now gearing up to take the person completely out of the cab on public roads in the state of Florida,” says Starsky Robotics CEO Stefan Seltz-Axmacher. “We’ve been testing on Florida roads with people in the cabs for…
US in Competition with China for 5G Domination, Says James Jones
The US is in competition with China for 5G domination says James Jones, former Obama National Security Advisor. Jones says that 5G is the most disruptive technology to come our way this century, but we are way behind China in 5G marketing. He says…
A quick and easy guide to understanding search intent for SEO
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer…
Bitcoin.com CEO: We Need to Build an Economy That is Actually Using Cryptocurrencies
Bitcoin.com founder and CEO Roger Ver is incredibly bullish on the entire cryptocurrency ecosystem despite recent reports of hacking. He says that if it wasn’t worth something or wasn’t useful hackers wouldn’t be wasting their time trying to hack it. Ver is…
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing. A look at video, dynamic product and dynamic data extensions in Microsoft Advertising shared at Microsoft Advertising Partner Summit Tuesday. The ads engineering team…
5G is Designed So That Industries Can Use Cellular at Massive Scale, Says Qualcomm CEO
“The transitions, 3G to 4G, 4G to 5G, are very important in order to maintain your leadership position and also it enables you to really open up and expand your business in the new areas,” says Qualcomm CEO Steve Mollenkopf.…
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile. Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1.…
What clients expect from their PPC agency
Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. I recently attended a panel at HeroConf where three advertisers working with PPC agencies shared what…
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO…