Close variants changes and poor customer support topped the list of grievances this year. Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put…
Month: December 2019
How many people should be on your SEO team? The factors to consider
Why you need to look at the operational needs as well as revenue impact when determining SEO team size. This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search…
Google and Facebook Face Tougher Rules in the UK Over Ad Dominance
According to Reuters, the UK’s Competition and Markets Authority (CMA) delivered a mixed bag of news for Google and Facebook. On the one hand, the CMA indicated a reluctance to subject the two tech companies to more in-depth investigations, saying that…
Senators Express Alarm Over FBI Secretly Demanding Data From Credit Agencies
Documents have come to light exposing the FBI’s practice of secretly demanding information about Americans from Equifax, Experian and TransUnion. According to a report by TechCrunch, the FBI has been using “legal powers — known as national security letters — to compel credit…
Ring Users Should Update Their Passwords In the Wake of Multiple Hacks
In the wake of multiple hacking incidents, Ring is recommending users change their passwords, while at the same time reassuring users the company has not been compromised. In recent days, there have been multiple reports of Ring devices being hacked,…
Apple Threatens to Leave Russia in 2020, Citing Russian Software Demands
The International Business Times (IBT) is reporting that Apple may leave the Russian market next year in response to a new law requiring Russian software alternatives be installed on electronic devices. The new law, which Putin signed on December 5, goes into effect on…
FCC Announces $9 Billion 5G Fund For Rural America
Rural America has traditionally lagged behind the rest of the country when it comes to wireless access. Get far enough off the beaten track and wireless coverage pales in comparison to urban environments. According to an announcement by the Federal Communications Commission,…
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways…