The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices. I won’t be the first (nor the last) saying that the explosion of marketing technology is overwhelming. With so many new vendors and categories…
Month: August 2019
Bing upgrades text-to-speech, expands intelligent answers, improves visual search
Check out the latest upgrades made to Bing around voice, image and answer search. Bing announced large upgrades to their text-to-speech capabilities in voice search, improvements to their intelligent answers and visual search capabilities. Intelligent answers. Bing’s intelligent answers are now smarter by…
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google’s new customer journey for search. Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less…
Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code
“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just…
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers. Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest…