Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile. Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1.…
Month: May 2019
What clients expect from their PPC agency
Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. I recently attended a panel at HeroConf where three advertisers working with PPC agencies shared what…
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO…
7 Tips That Will Keep Your Small Business From Taking Over Your Personal Life
For many entrepreneurs, running a small business is exhilarating and liberating. You not only have control over daily operations, but you can decide who you want to work with, and you can even choose to turn your passion into your…
Bing Ads’ Competition Tab offers new insights, recommendations
The new Competition tab is now rolled out globally. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it…
Walmart Can’t Let Amazon Out Walmart Walmart
“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and…
FCC Chairman to Robocallers: This Is Not Going To Stand!
FCC Chairman Ajit Pai blasted robocallers today in an interview on Fox Business. He said that the FCC has taken aggressive regulatory action and has told the Justice Department that robocalling in one of the FCC’s top consumer protection priorities: “We need…
AI and Robotics Are Fundamentally Changing Healthcare
AI, machine learning, and robotics are fundamentally changing healthcare, says Johnson & Johnson CEO Alex Gorsky. “One of the most exciting parts of my job right now is to see the technology that’s usually equated with California and the West Coast,” said Gorsky.…