Learn how to coordinate and elevate your search marketing. Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were…
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital…
Advertisers upload their assets and leave the ad creation to Google’s algorithms. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers…
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Last week, I wrote that no one…
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look. When Microsoft announced strong annual financial results July 19, the growth of the…
Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself,…
Over the past decade, there has been an exponential rise in the integration of artificial intelligence in many areas of our daily lives. You encounter it every time Amazon recommends a product for you, or when Google predicts what you…
Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months. Facebook is taking its video hub Watch global, but even bigger news for its video creators:…
As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time! It’s been a big year…
Make quick changes on the fly from several of the cards featured on the Overview page. If you haven’t spent much time on the Overview page in your Google Ads campaigns, it might be time to take another look. Google…
