Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase…
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, “I often joke with my CFO, he counts where the money’s going, I say where…
Turo, the Airbnb of cars, allows private car owners to rent out their vehicles either online or via a mobile app. Turo CEO Andre Haddad” says that business is booming and that people renting their cars for short durations are making as…
Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability…
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First,…
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the…
While the overall numbers have peaked, there is still growth and change within categories. Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of…
A featured thread at Search Engine Watch forums named What Degrees Or Professional Backgrounds Do SEO/SEMers Have? The thread is thirty-one replies long and it makes for an interesting read. If you ever wondered what the typical SEO did before…
Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products…
Even companies have secrets that must never be revealed to outsiders. These include passwords, API keys and other credentials that could spell trouble and even cost the company money if they fall into the wrong hands. In this age where…
