Even companies have secrets that must never be revealed to outsiders. These include passwords, API keys and other credentials that could spell trouble and even cost the company money if they fall into the wrong hands. In this age where…
Year: 2018
Microsoft: Google Is Bypassing Internet Explorer Privacy Settings, Too
More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari web browser, Microsoft says Google is doing the same thing with Internet Explorer. Microsoft shares its findings in…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What…
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Search engines exist to provide users with results that…
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid…
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed…
The growing importance of remarketing audiences in Google paid search management
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management. Since its introduction of remarketing lists for search ads (RLSA)…
Mozilla’s Firefox Quantum Aims to Dethrone Google Chrome as Fastest Internet Browser
Google Chrome, the leading U.S. browser at the moment, is about to face some serious competition up ahead. Mozilla just unveiled an improved version of its browser called the Firefox Quantum touted to be drastically faster than its predecessor and…
States Can Now Collect Sales Tax From eCommerce Businesses, Supreme Court Gives Go-Ahead
Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw…
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my…