Google announced that its mobile adds now fully support Swift, the iOS programming language Apple launched in 2014 and open sourced last last year. Google says it has seen an increase in requests from publishers to fully support Swift in…
Year: 2018
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller Rating. Google began notifying advertisers in September that it would start counting and displaying Seller Ratings at the country level as of October 1. After some delay, Chee…
Amazon Emerges as a Major Player in Digital Advertising
Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a…
Search engines still dominate over social media, even for millennials
New research suggests when information gathering really matters, users turn to search engines. For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google has posted…
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B. According to the Interactive Advertising Bureau (IAB), U.S. digital ad revenues reached $49.5 billion in the first half of 2018, an all time high. Last year revenues were $40.3 billion.…
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a…
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor…
Barry Diller on the Internet Revolution: Really Young, Truly Radical, Very Troubled
Internet pioneer Barry Diller says that the Internet revolution is still really young. He also says that this truly radical revolution is right now a very troubled revolution. Barry Diller, Chairman and Senior Executive of IAC and Expedia, Inc., recently reflected…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360…
Yandex: Beating Google in Europe’s biggest internet market
Welcome to the fourth in my series on alternatives to Google. It follows my piece No need for Google back in May and my in-depth reports on Ecosia, DuckDuckGo and Baidu. Today we turn to Yandex. Since we last covered…