Bing announced this week that they have expanded their Bing Ads Partner program. Bing said “we are excited to announce the expanded Bing Partner Program.” The expanded program is available to partners in the United States, and some customers in…
Year: 2018
5 Ways to Use FoMO in Your Online Marketing Strategy
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to…
International SEO: 5 ways to scale performance
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of…
New Facebook Collection Ads Dramatically Boost Sales for Advertisers
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon…
Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several months. This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks…
Google Acquires Flutter, Creator of Hand Gesture Recognition Technology
Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows…
Google Launches “Google Internet Stats”
t appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts…
WSJ: Google Prepares “Business Builder” For Small Business Marketers
The Wall Street Journal reported this weekend that Google is planning to combine a number of its products (internally developed and acquired) into a suite of tools and services aimed at small business marketers: Google plans to have its newest…
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups…