It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers…
Year: 2018
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp…
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in…
Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go live. Google My Business (GMB) is rolling out a new feature to notify business owners when their local listings go live in Google Maps and…
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could also bring billions more in potential penalties. Facebook has received a £500,000 fine ($664,000) in the UK resulting from the Cambridge Analytica data-harvesting scandal. The fine was imposed, according to the Information Commissioner’s Office (ICO),…
Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities…
Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…
Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter…
SEMPO Adds New Board Members, SEMPO Tahoe Builds Steam; Will SEMPO Survive?
A press released was announced today from SEMPO that they have elected three new board members. “The new SEMPO Advisory Board members are Chris LaSala, the Search Engine Marketing Channel Manager at Google; Neg Norton, the President of the Yellow…
Google Mobile First Index Expanding Within Next Several Weeks
Yesterday (as I covered at SEL), Gary Illyes from Google said at PubCon that Google will be rolling in more web sites into the mobile first index starting over the next several weeks. Google first began moving some sites into…