As everyone knows, today is the 8th year anniversary of the terrible 9/11 attacks. Many people, companies and organizations are doing things to remember the day. A lot of people are asking why there is no logo from Google for…
Year: 2018
Businesses Struggle to Fill Open Positions as US Workers Quit Their Jobs in Record Numbers
According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees…
4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links. When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many…
Spotted: Facebook Trending News Displaying Multiple News Categories
A test spotted in the wild shows Facebook’s Trending News acting as newspaper with specific sections — all while still maintaining the hottest news above the fold. On Facebook, the Trending News stories that users have seen were likely to…
LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced…
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions. One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly…
Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in…
Google rolling out new white local panel in search results
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look…
Why Live Streaming Should Be Part of Your Marketing Strategy in 2018
More and more brands are using live streaming to reach their audience and promote their business. Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn’t…
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
The Federal Trade Commission has received about 60 complaints involving ReachLocal since 2009 – roughly half of them filed within the past two years – and more than 180 complaints about Yodle over the same period, including more than 100…