The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for…
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying…
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets. Google has announced support for datasets markup schema in the Google search results. This makes it possible for searchers to…
The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.…
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months…
A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users’ privacy and security. According to reports, Gmail’s new “Confidential Mode” can be used to instigate scams like phishing. In April, Google revamped…
Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were…
Google celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández. The Google logo on Google’s home page in the United States, Mexico, Argentina, Chile, Peru, Singapore and Uruguay celebrates the life and achievements of María…
It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business…
Drive Your Digital Transformation Efforts. Best Rates Available Now. Marketing technology has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more…
