Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search. This checklist will bring together a lot of already published content from the site…
Year: 2018
People Don’t Buy Products, They Buy Stories
Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliate World Europe 2018 in Barcelona about how marketers should approach marketing. “I’d say the biggest key takeaway is that when marketers and advertisers actually go into this world, the first thing…
The Nitty Gritty Tips On How To Get YouTube Views and Drive Business
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don’t know where to start and don’t know how the YourTube algorithm works, so…
The ultimate guide to using Bing Webmaster Tools – Part 5
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all…
Bing Ads Editor Adds Account Level Ad Extensions
Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the Callout Extensions. Bing promises they will continue to “add…
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. Site users and search engines don’t…
Facebook Tests CPC Based Search Ads
I personally cannot replicate it but they have word from Facebook that these ads are currently being tested and they are testing charging a CPC for them. Facebook wrote: The Sponsored Results will look just like organic results in the…
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two…
Fire Your SEO Firm? Be Careful They Don’t Take Revenge
I spotted an upsetting thread at the Google Webmaster Help forums where one website owner claims the same day after he fired his SEO firm, his site went missing from Google – completely missing. He said: I gave 2 months…
Gmail’s ‘Confidential Mode’ May Expose Users to Phishing Scams, Raises Red Flags at DHS
A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users’ privacy and security. According to reports, Gmail’s new “Confidential Mode” can be used to instigate scams like phishing. In April, Google revamped…