New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your…
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the…
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced…
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold. The first SEO-related keynote at SMX East this week came from the Bing team…
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of…
Google announced that its mobile adds now fully support Swift, the iOS programming language Apple launched in 2014 and open sourced last last year. Google says it has seen an increase in requests from publishers to fully support Swift in…
Businesses must have 100 reviews per country to be eligible for Seller Rating. Google began notifying advertisers in September that it would start counting and displaying Seller Ratings at the country level as of October 1. After some delay, Chee…
Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a…
New research suggests when information gathering really matters, users turn to search engines. For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google has posted…
