Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new…
Day: October 12, 2018
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions. It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need…