The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for…
Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this…
Ryan Deiss is the co-founder and CEO of DigitalMarketer, a highly successful online community and learning platform for digital marketers. Ryan recently talked about the challenges of going from founder and Chief Marketer to CEO and offered some great advice…
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print…
Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates…
After the Bing Webmaster Tools API stopped working almost a month ago, Bing said on their blog that they fixed it. They said “upon investigation, we discovered a technical glitch which led to API call failure that is now resolved.”…
Nearly 80 percent of AMP contributors are now third parties. When the AMP (Accelerated Mobile Pages) Project began, the open-standard to enable publisher pages to load quickly on mobile was a Google-driven initiative. On Tuesday, the company said there are “more…
Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no…
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. “What do we need…
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful…
