Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. As reported here on Search Engine Land last week, Google is in the process of…
Month: September 2018
Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature. Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to…
Bing Ads Editor Adds Account Level Ad Extensions
Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the Callout Extensions. Bing promises they will continue to “add…
Misspellings and Synonyms
No one ever talks about misspellings on forums or in articles anymore but they are still a very viable source of traffic. And synonyms are a whole new realm of traffic potential that many of us are aware of but…
Why Do Users Need To Start Web Push Notification?
Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience…
Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification within Bing Webmaster Tools is in progress. Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data…
Google Maps: Circle Pin Instead Of Marker Pin
I am not sure if this is new or happens on some queries but Besian Sopa posted on Twitter a screen shot of a Google Maps Local knowledge panel showing a circle in the map versus showing the typical marker…
What You Can Lose If You Are Not Aware Of Web Push Notification?
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process…
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings. As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention,…
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Landing pages are an important part of most online marketing campaigns. They are a great…