Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital…
Day: September 12, 2018
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google’s algorithms. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers…