Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. “Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP,” they wrote.…
Month: August 2018
TV Ad Industry Takes On The Internet With Addressable Advertising
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…
In big win, Apple hires Google AI chief John Giannandrea away from Google
Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP…
Checklist for performing a basic SEO audit
Keeping up with the latest SEO practices can be overwhelming for someone who has just started out as a new website owner. Furthermore, making sure that the existing SEO implementations are regularly taken care of as per the latest Google…
Benefits of Adding In-App Advertising to Your Marketing Strategy
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on…
Government Can Speed Up Implementation of IoT TechnologyGovernment Can Speed Up Implementation of IoT Technology
Government around the world play a key role in whether IoT becomes a mainstream technology sooner rather than later according to Cisco IoT expert Maciej Kranz. Kranz recently posted an excerpt of his book Building the Internet of Things on…
4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Do you use competitive intelligence data to spy on your competition? Competitive spying tools allow you to quickly evaluate which keywords, ads and landing pages your competitor is using but let’s take it one step further. In order to dominate the…
Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability
Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability. A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This allowed a…
15 checks you should make when choosing a link partner
When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most websites don’t “just” accrue links on their…
Google confirms new FAQs, Q&A and How-Tos for search results snippets
New markup from Schema.org including HowTo, QAPage and FAQPage can be used to potentially show your content in Google in a brand-new way. Google previewed this in Singapore a couple of weeks ago. Google has confirmed with Search Engine Land…