If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. Site users and search engines don’t…
Day: August 29, 2018
Facebook Tests CPC Based Search Ads
I personally cannot replicate it but they have word from Facebook that these ads are currently being tested and they are testing charging a CPC for them. Facebook wrote: The Sponsored Results will look just like organic results in the…
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two…
Fire Your SEO Firm? Be Careful They Don’t Take Revenge
I spotted an upsetting thread at the Google Webmaster Help forums where one website owner claims the same day after he fired his SEO firm, his site went missing from Google – completely missing. He said: I gave 2 months…
Gmail’s ‘Confidential Mode’ May Expose Users to Phishing Scams, Raises Red Flags at DHS
A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users’ privacy and security. According to reports, Gmail’s new “Confidential Mode” can be used to instigate scams like phishing. In April, Google revamped…
Google To Make Changes To Image Search For Getty Images & Others
Google and Getty Images have not really seen eye to eye for probably over a decade, since Google shows their images in image search and people just take those images and do what they want with it. Greg Sterling sums…
How to Harness the Combined Power of Search and Video to Increase Ad Conversions
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video on YouTube with Google Search. Nicky Rettke, YouTube…
Microsoft on Track to Reach $1 Trillion Market Cap in a Year, Says Morgan Stanley Report
Investors have been anticipating the close race to the $1 trillion market cap between Apple and Amazon, but analysts at Morgan Stanley are also counting on Microsoft to hit the mark within a year. The investment bank hiked its stock…
Bing Ads Automated Extensions Are AI Powered
Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved…
New Drop Box Add-On Makes it Easier to Find and Share Files in Gmail
Dropbox took advantage of the Google Next event to reveal its new Gmail add-on. The first product of its partnership with Google, the extension will make it easier for Dropbox users to find, send, and save files from inside their…