The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for…
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying…
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets. Google has announced support for datasets markup schema in the Google search results. This makes it possible for searchers to…
The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.…
