Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid…
Month: July 2018
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed…
The growing importance of remarketing audiences in Google paid search management
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management. Since its introduction of remarketing lists for search ads (RLSA)…
Mozilla’s Firefox Quantum Aims to Dethrone Google Chrome as Fastest Internet Browser
Google Chrome, the leading U.S. browser at the moment, is about to face some serious competition up ahead. Mozilla just unveiled an improved version of its browser called the Firefox Quantum touted to be drastically faster than its predecessor and…
States Can Now Collect Sales Tax From eCommerce Businesses, Supreme Court Gives Go-Ahead
Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw…
SMX Advanced Recap: Bing’s Fabrice Canel keynote
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my…