More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari web browser, Microsoft says Google is doing the same thing with Internet Explorer. Microsoft shares its findings in…
Day: July 4, 2018
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What…
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Search engines exist to provide users with results that…