As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. At every search…
Day: June 23, 2018
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two…
What’s the difference between content optimization and SEO?
The keyword is still relevant, but SEO has become more complex. Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise…