Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are…
Month: May 2018
Bing is latest to ban cryptocurrency ads
The updated financial product and services policy will take effect in June. In another blow to cryptocurrency marketers, Bing Ads is banning ads promoting cryptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related…
AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features. Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering…
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Google’s goal is to satisfy a searcher’s intent.…
The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. In Part One of…
[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search spend increased…
5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them)
There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92%…
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as ‘bait,’ and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it —…