Amazon is now one of the ten largest retailers in the world. A study by One Click Retail also determined that the online giant accounted for about 44 percent of all eCommerce sales in 2017. These two reasons alone should…
Month: April 2018
Microsoft and LinkedIn Ready to Challenge Salesforce CRM
Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya…
SEO is Less About One/Two Word Keywords & More About Longer Tail Keywords
There is an outstanding subscriber (paid access required) WebmasterWorld thread that discusses the topic of short term versus long term phrases. These are the types of threads that make me feel, hey – that $150 subscription pays for itself. Without giving up all the…
Surefire tactics to get the most value out of budget-limited campaigns
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. When campaign budgets are capped, it is more important than…
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Whether paid or…
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local…
What Is SEO / Search Engine Optimization?
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as…
Instacart Gets Ready to Take on Amazon, Grocery Delivery Service Raises $200M
A new player may soon challenge Amazon’s hold on the grocery delivery business. San Francisco-based Instacart has recently beefed up its war chest with another infusion of funds from its latest round of financing activity. Instacart reportedly raised $200 million in a…
Will Trump Tax Cuts Benefit Your Small Business?
Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. Survey Says It’s a…
Top 5 Bad Habits of Small Business Owners
Does running your small business feel like an uphill battle? Like many business owners, you’re having a hard time taking your operation to the next level or you’re struggling just to stay afloat. Sadly, you might be the reason why your business…