Gary Vaynerchuk says that startups are so over-leveraged that they don’t really have businesses, they have VC arbitrage machines for the next fundraising. He suggests to young VC funded entrepreneurs that they should realize this and actually build a business…
Google says the new attribution will better reflect the role of video in the customer journey. YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and…
Get real insights from real local marketers to power your 2019 plans. Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need…
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Google recently announced…
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your…
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the…
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced…
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold. The first SEO-related keynote at SMX East this week came from the Bing team…
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of…
