In a first ever, Apple held a 100% digital version of WWDC, bringing welcome improvements across all of the company’s platforms. CEO Tim Cook began the conference, taking the opportunity to address the major issues the world is facing, especially…
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Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our…
Investors Betting On Teams Over Slack
As the battle for corporate messaging clients heats up, investors and traders are beginning to choose whom they believe will be the winner. Slack helped revolutionize the corporate messaging market and is still considered the market leader, in terms of…
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After…
Zoom Charts Path Toward End-to-End Encryption For All Users
Zoom is adding end-to-end encryption (E2EE ) for all users, reversing a decision made just weeks ago to reserve the highest security for paid plans. Zoom has been in hot water more than once in recent months over its encryption…
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1. To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why…
Mobile Apps Reach Record Sales Amid Lockdowns
As people all over the world are locked down or under stay-at-home orders, the mobile app market is booming as people look for things to do and ways to stay connected. According to data released by App Annie, mobile apps saw…
Majority of Users Don’t Change Passwords After Data Breach
A new study has found the vast majority of users fail to change their passwords after being notified their data was impacted by a security breach. Virtually everyone has received an email from a credit agency, or a company whose…
Bing Ads now offers the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process. Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep…
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential. Paid Media Director at Red Ventures, Sean Murphy, spoke at the SMX West session, “The Text…