The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
Category: Internet
Gillette encourages gamers to ‘hit reset’ for global campaign
The effort marks an expansion of the marketer’s long-running Gillette Gaming Alliance and includes a tie-up with The Esports Awards. Dive Brief: Gillette has launched a new global campaign, “Hit Reset with Gillette,” encouraging gamers to use its personal care…
Frito-Lay reaffirms commitment to diverse creators with new campaign
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Time For SMBs To Tackle – Or Be Tackled By – Online Reviews
So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews…
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the ‘video will play after ads’ message. YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve…
Cloudflare and Databricks Partner to Reduce Cloud Data Sharing Cost
Cloudflare and Databricks are partnering to reduce the cost and complexity involved in sharing data across cloud platforms. Cloudflare is a well-known CDN and cloud provider, while Databricks is a company specializing in providing “an open and unified platform for…
Final Cut Pro and Logic Pro Are Finally Coming to the iPad
After years of requests from users, Apple is finally bringing Final Cut Pro and Logic Pro to the iPad. The iPad has always had industry-leading hardware that has rivaled some of the most powerful computers. Unfortunately, the hardware has been…
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read…
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but…
LinkedIn Automation Security: Learn How Can It Assist In Enhancing Your Business
What Is LinkedIn Automation Security? Using LinkedIn automation can be a great way to improve the efficiency of your outreach efforts and get the most out of your account. However, it’s important to use automation with care. Some automated tools…