Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad…
Category: Google
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists. Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source…
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google’s advertising practices have caused them financial losses. Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to…
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the…
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant…
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI. Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns…
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated. Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to…
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner…
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out. Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the…
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats. Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping…