“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all…
Month: March 2019
Microsoft & Yahoo Shuffle Business Internally
While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused…
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity. Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in…
Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects
In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such…
Drive customer retention with Google Dynamic Remarketing
With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d…
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now…
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely. This morning Google emailed verified Google Search Console owners that property sets is officially going away at the end of March. This shouldn’t come as…