Trends marketers should be paying attention to in the year ahead. Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we…
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries. Google has announced a new search feature designed to help would-be college students find the right school for them. When…
